Thursday, 13 July 2017 16:05

Capital Construction Management

Since 2005, Capital Construction Management, LLC has been a trusted advocate for building owners by providing clients with construction management and owner's representation services. They offer expertise with every phase of project delivery, from conceptual budgeting to warranty administration. CCM has successfully provided project management services for many landmark buildings throughout central PA for clients such as the Hershey Trust, the Milton Hershey School, Hershey Entertainment & Resorts, and Penn Square Partners who regularly entrust them with the management of their most sensitive and significant projects.

Having never had a dedicated marketing or business development staff, CCM's owners decided it was time to diversify their client base and improve their marketing materials and processes. To accomplish this, they engaged Stacey & Associates for provide Marketing, Business Development and Organizational Support services on a part-time basis. We've served as an extension of their staff since 2016, successfully providing:

BUSINESS DEVELOPMENT - New program launch with corresponding brochure and separate website, Developed business development strategies for existing service lines, Prospect identification and pursuit , New market penetration and Representation to clients and prospects.

MARKETING SERVICES – Collateral material development, Proposal format development, RFP submissions, Interview preparation and Presentation development

ORGANIZATIONAL SUPPORT SERVICES - Ongoing staff recruiting, Strategic planning.

Published in Case Studies
Thursday, 13 July 2017 13:53

Baker, Ingram & Associates

With five offices in the Mid-Atlantic region, Baker, Ingram & Associates is a structural engineering consulting firm with a reputation for technically excellent, highly responsive, team-oriented engineering services. The firm has expertise in structural design of buildings and facilities - both old and new - using a full range of structural elements, construction materials, building systems and technology. The engineers at Baker, Ingram Associates rely on Stacey & Associates as a source of market intelligence and access to potential clients in their various geographic and vertical markets.

Working together since 2013, Stacey & Associates assists the firm with marketing outreach to architectural clients and building owners on an ongoing basis. Specific services include:

MARKETING SERVICES – Design of revised collateral materials, New brand development, Marketing campaign development, Trade show booth design and materials.

BUSINESS DEVELOPMENT – Ongoing market assessment, Industry representation, Conference and trade show booth support and Geographic growth into new market.

ORGANIZATIONAL SUPPORT - Staff training and development

Published in Case Studies
Thursday, 13 July 2017 13:48

K&W Engineers

K&W is a site design firm comprised of civil engineers, landscape architects, planners and land surveyors serving all of Pennsylvania. What began as a Strategic Plan to chart the course of the firm's business development focus has continued and evolved into a 5-year relationship where a team of Stacey & Associates professionals provide all Marketing and Business Development functions, becoming an integral part of the firm.

MARKETING SERVICES – Design and production of revised collateral materials, New website design and ongoing updates, Annual marketing budget, New brand development and launch, Marketing campaign development, Milestone anniversary, Graphic design, Interview presentation development, Trade show booth design and materials.

BUSINESS DEVELOPMENT – Strategic Plan implementation, Ongoing market assessment, New service/program development, Geographic growth into new market and ongoing support on important strategic decisions and directions.

ORGANIZATIONAL SUPPORT - Staff recruiting and Succession planning

The firm works in both the public and private sectors to design and develop educational, civic, healthcare, commercial, hospitality and industrial projects. Given the wide breadth of markets and services that K&W serves, Stacey & Associates is able to effectively meet their varied needs with a number of experienced professionals. A smaller firm, K&W benefits from having strategic expertise, as needed, and in many areas without the need for a permanent staff of both marketers and business developers which they had in the past.

Published in Case Studies

What People Are Saying:

  • "When Ann challenged us to be truly different and not just vanilla, it made me look at everything we do with marketing and business development. We need to know whether we are just another clanging cymbal in the din or are we a virtuoso whose performance demands attention? Her insight and friendship have eased my mind."

    TODD BOWSER | Campbell Associates

  • "Ann and her team were a pleasure to work and delivered a top-notch product! Because of their knowledge of the design industry, they were able to quickly distill the most important ideas from our conversations and develop an effective and thorough A-3 marketing document custom tailored to our needs. We look forward to the next opportunity to work with Stacey & Associates."

    - MICHAEL S. LECHLEITNER | CSI-CCS, IIBEC-RRO | Florida Consulting LLC

  • "Ann and I have worked together successfully for over a decade in the A/E field, and we have a great time helping people achieve their dreams. We have developed a powerful network of friends and associates, that like working together to create healthy, sustainable and vibrant communities. She has taught me a lot, and I hope I have in exchange."

    - STEVE KRUG, AIA, PE, LEEDap | Principal | Krug Architects

  • "Ann’s ability to plug into a marketing or business development effort at any point is a tribute to her deep understanding of how business happens in our industry. She assists in all of PAC’s processes, including market research, strategic planning, marketing materials, trade show representation, client meetings, and crafting of deliverables. She is a problem solver, and always conducts her business ethically and responsibly. She is well-respected in the industry, and is known as consummate connector."

    - JEFFERY M. LYNCH | Regional Vice President | Poole Anderson Construction, LLC

  • "Stacey & Associates provided part time, temporary help on market-specific proposals during a staff member's extended leave of absence. They hit the ground running as an adjunct member of our staff working within our processes and software immediately. Stacey & Associates worked with our project engineers, sub-consultants and other marketing staff from the Go/No Go process through team development and proposal production."

    - JACQUE FOSTER | Marketing Supervisor | Skelly & Loy, Inc.

  • "Baker, Ingram & Associates relies on Stacey & Associates as a source of market intelligence and access to potential clients. Ann reviews potential opportunities and assists with marketing outreach to architectural clients and owners on our behalf. Stacey & Associates also provided a dynamic training program for our over 25 structural engineering professionals, which was designed to inspire their increased role in business development."

    - LARRY BAKER, P.E. | President | Baker, Ingram & Associates

  • “I respect Ann both personally and professionally. She is incredibly skilled in all aspects of business, marketing, client management and client development. Ann is a person who "makes things happen". I have no doubt she will succeed in any endeavor she pursues and is someone I always want on my team.”

    - GEOFF FIX | President | White Rose Interiors LLC

  • “Ann is a bright, energetic and talented business development professional. She is able to evaluate markets, view opportunities and develop client relationships better than most I have worked with in the A&E industry and especially appreciates the value of long term outcomes and shared successes. Are you seeking creative reads on issues? Want straight talk about what will work and why? Do you want to take your firm to a new market area? Seek Ann's talents and she will deliver sharp insight, real research and get you moving out of the comfort zone toward new opportunities that can add value to your organization.”

    - GLEN DEWILLIE, PE | Federal Market Leader

  • “Stacey and Associates helped us structure our business development efforts. Through facilitation of regular meetings and creation of a CRM software system, Ann has created momentum to our corporate business development activities. Her experience and extensive network of business associates has helped us to identify prospective clients and capture new opportunities.”

    - GREG KOUSSIS | Owner | Capital Construction Managment

  • "The team at Stacey & Associates works closely with our principals and professional staff to pursue new business opportunities. Responsive and capable, we know we can call upon them to advance our mission and business interests and they will be there to get it done."

    - CHRISTOPHER R. LAUL | Senior Principal | HOK

  • "Thanks Annie! You're the best! This would be a lot longer if you'd written it for me."

    - J. MARC KUROWSKI, P.E. LEED Green Associate | Principal & Owner | K&W Engineers

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