A3 WORKS

A PICTURE IS WORTH 1000 WORDS...SO HOW MANY WORDS DO PROPOSALS REALLY NEED TO BE?
A well-crafted A3 allows you to create a winning proposal with 2000 words as opposed to the 2” thick proposal riddled with boilerplates and marketing jargon that have demanded our marketing resources for too long. With several national players already demanding this format, the time to use an A3 ( approx 11x17”) to answer an RFP is now! Is your team ready? Let us help.

WHY A3?
With origins in Lean Principals, the A3 format offers streamlined thinking pared with graphic design that leads reviewers through the presentation of qualifications. Some healthcare and higher ed owners issue RFPs on an A3 and require submissions – previously 20+ pages long – on one or two A3-sized pages. Smart A/E/C teams know that, whether required or not, A3s show a clarity of thinking and skill of presentation. Also used as an interview “placemat”, proposal executive summary or project update, the A3 is increasingly the format of choice.


WHO’S USING A3s?

  • Technical and complicated content simplified
  • Graphics support ease of decision-making
  • Info/proposals presented differently
  • Shows clarity of thinking and eliminates fluff

Brand Differential

  • Use customized strategy
  • Augment marketing resources and save technical staff time
  • Experts in owner's perspective with messaging, delivery and differentiation

Right to the point

  • Discriminating Owners
  • Business Development Rockstars
  • Graphic Design Gurus

PROJECT APPROACH TIMELINE

Option 1: “DESIGN” – Client provides content ready for formatting. S&A formats with draft 1, client review, draft 2, client review and approval and final A3 prep.
Option 2: “COMPOSE/DESIGN” – Client provides raw content and S&A provides editing, copywriting for draft 1, client review, draft 2 with art dept consult, client review and approval,final A3 prep.
Option 3: “STRATEGY/COMPOSE/DESIGN” – S&A works with client to develop competitive position, client provides raw content and S&A provides editing, copywriting for draft 1,client review, draft 2 with art dept consult, client review and approval, final A3 prep.


Download a sample A3 and learn more benefits of using this relevant new format now!

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